John Lewis Pop Up Store

John Lewis with 28 department stores and 260 supermarkets in the UK has launched its first virtual store (images below). Customers passing the window display in the Brighton Waitrose store can scan QR Codes to purchase specific featured items including the retailer’s top 30 favorite things for Christmas. The QR Codes resolve to product pages (example) on the John Lewis mobile site and if ordered before 7pm are available to collect from 2pm the next day.

John Lewis first virtual shop
Window display in the Brighton Waitrose store
Featured items in the store window

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