Japan Neko the Japanese language search engine and online cat (yes cat not chat!) community has commissioned SET to create a designer QR code (image below) to enhance their Red Cross online charity campaign outside of Japan. Japan Neko has partnered with the British and Japanese Red Cross to raise funds for the Japan Tsunami relief fund. The designer QR code incorporates the brand’s ‘Neko’ character with the Red Cross logo and resolves to the Japan Tsunami Appeal page of the British Red Cross website. Boxes have been placed in the main embassies in London for the offline campaign.