Sieropositivo.it an Italian voluntary association in support of people living with HIV-AIDS and active throughout the country is using QR Coded toilet paper in its latest campaign. Apparently the the number of Italian women living with HIV in Italy is growing and the campaign was specifically designed to raise awareness among women in the prevention of infection. Events dedicated to women were arranged in clubs in Rome and Milan and as part of the campaign toilet rolls with QR Codes were placed in the restrooms. The QR Code resolved to the campaign website ‘toiletthink‘. Not entirely original, the first time I wrote about QR Codes on toilet paper was in July 2009 QR Coded Toilet Paper.