The Jidvei Winery located in the historic wine region of Târnave, Transylvania has created a striking QR Code label for its new product. The new wine and label is designed to appeal to clubbers and drinkers in low light surroundings. It is hoped that the labyrinth gold foil label design, silk screened with ultraviolet ink, will standout among the much shinier presence of beer, liqueurs and other spirits. The grape varieties used are coded in the central part of the label as FR + MO +SB. The gold and black QR Code on the back resolves to a mobile site that explains that the wine is a blend of Feteasca Regala, Muscat Ottonel and Sauvignon Blanc.