QR Code Manscaping

Gillette have begun a TV, online and print campaign called “What Women Want” to encourage men to shave body parts below the neck (manscaping). A print ad shows a sultry Kate Upton with a QR Code thought bubble under the heading “How Does Kate Upton Like Her Man’s Body Styled? Read her Mind” (image below). The QR Code resolves to a short video of Kate in which she is asked “How important is it for a guy to groom down there” and with a wink she responds “Very important”. Two similar print ads feature models Genesis Rodriguez and Hannah Simone.

Kate Upton and QR Code thought bubble

1 thought on “QR Code Manscaping”

  1. Think this is a really fun way to use the QR code, and I’m sure a lot of men will scan it 🙂 If you use a QR code system such as http://www.zumoqr.com to create QR codes, you can change the link on the QR codes and also it has unlimited scans which often can be very usefull.

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