Fresh Produce Labeling in Japan

This box of Kumquats (image below) is a nice example from Japan of fresh produce labeling with QR Codes. The QR Code resolves to a mobile site where the consumer can learn everything about the farm, the way the fruit was grown and even see a photo of the farmer and his wife. The mobile site pages shown below have been translated into English via Google.

A box of QR Coded Kumquat fruit
Grower's details for the consumer

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