QR Codes And Freezing Cinemas For Charity

A German charity fiftyfifty that helps the homeless is using QR Codes on blankets to accept donations from frozen cinema audiences. The temperature in cinemas across Germany in December and January were turned down to 8°C/42°F while a short film was shown in which homeless people explained to the audience what was happening. As the audience grew colder and began to feel what it was like to sleep out in winter they were handed QR Coded blankets. The QR Codes resolved to a mobile site where they could donate money to the charity (video below).

The QR Code on the blankets handed out to cinema audiences

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