A Fred Perry QR Code print ad has been running recently in various US, UK and European publications. The ad (image below) is for a ‘Submit Your Video Competition’ with a £5000 prize, VIP film tickets and the chance to appear in a documentary by film director Don Letts. Fans are being asked asked to submit video footage from 1952 onwards of British subcultures such as Mods, Skinheads, Punks etc. The QR Code uses a bit.ly URL that redirects to a mobilized competition page and you can see the stats here. The bit.ly URL has been used before and is a good example of how if you want to, you can keep everything the same and just vary the content.