15% Of Smartphone Owners Have Scanned A 2D Barcode

Reliable statistics on QR Code usage are hard to come by but Forrester Research and their North American Technographics Benchmark Survey which is demographically matched is as good as your going to get. A graphic (reproduced below) from their latest report 2D Bar Codes: Driving Consumers To Purchase by Julie A. Ask shows that US consumer adoption of 2D barcodes grew from 1% to 5% in the past 12 months. Adoption of 2D barcode applications is 15% among smartphone owners overall with more Android (23%) than iPhone (19%) owners using a 2D barcode reader.

Chart from Forrester Research

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