Ford QR Code

The largest circulation in the world among all English language newspapers belongs to The Times of India. A few days ago they ran a half-page advertisement on the front page (image below) for the Ford Figo which used a QR Code. Users were expected to send an SMS to download an app which would read the QR Code and then play a video of the car in action. Interestingly the QR Code was encoded with the simple text “Figo” so I guess the video was in the app, very strange….

Ford Figo advertisement with a QR Code

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