Street Sign Augmented Reality

Leo Burnett Madrid have created a novel campaign around a smartphone app for Fiat’s supermini the Punto Evo (video below). The Fiat Street Evo app reads any traffic sign like a QR Code and then displays one of Punto Evo┬┤s features related to that sign. Stop signs for example show the car’s breaking braking capabilities. There are secret prizes hidden behind a few of the traffic signs and should you want to test drive the car the app will also show the location of the nearest Fiat dealer.

2 thoughts on “Street Sign Augmented Reality”

  1. Fancy how they use QR Codes as an analogy for image recognition. I don’t really see in the movie what the QR Code does or is intended to do other than that. The QR Code in the movie just send you to

Leave a Reply

Your email address will not be published. Required fields are marked *