Dutch property developer Bohemen BV has come under fire in the Dutch parliament for its QR Code billboard visible from the A4 motorway, Leiderdorp. The QR Code promoting a design competition for industrial development resolves to Bohemen’s website. However the Dutch Socialist Party believes that the board is distracting motorists and has asked the Minister of Infrastructure and Environment to order its removal. The developer has said that the billboard is for passengers not for drivers. (Video in Dutch below)
Thank you Jeroen Pauwels for the heads-up.