Downloadable Barcode Reader

NeoMedia Technologies Inc. have announced NeoReader a downloadable barcode reader for mobile phones. NeoReader can scan Data Matrix codes, QR codes and Aztec codes, as well as traditional 1D barcodes on a wide variety of phones. NeoReader is free to download during its introductory period at Here is the full press release:

FORT MYERS, FL and AACHEN, GERMANY–(MARKET WIRE)–Oct 22, 2007 — NeoMedia Technologies Inc. (OTC BB:NEOM.OB – News) and its wholly owned subsidiary, Gavitec AG – mobile digit, unveiled today their co-developed code-reading application — NeoReader — designed to turn a camera phone into a 1D and 2D barcode scanner that provides one-click access to mobile content.

Navigating the mobile internet today can be a difficult task. Typing in web addresses using small mobile keypads or navigating through mobile menus on the small screens can be time consuming and confusing to the users. Imagine a world where camera phones could read a small code and allow immediate access to active content. Users could be directed instantly to advertising pages, location-specific information, direct-to-call access, or direct-to-text message access. What if users could read barcodes directly from product labels that are already printed on millions of packages, and be directed to additional information and promotions?

The NeoReader allows users to scan 2D or 1D barcodes from enabled product packages, ad campaigns, retail displays, publications, or any variety of medium. Mobile users are able to link directly to a specific web page, access services, retrieve real-time information, or place orders by bypassing long URLs, search engines, and avoiding cumbersome menus.

Consumers that download NeoReader* on their handsets will have the advantage of a ubiquitous and easy-to-use program that is interactive and versatile. Many forms of information and online content can be embedded in barcode symbologies. The NeoReader can scan codes including Data Matrix codes, QR codes, Aztec codes, as well as traditional 1D barcodes. NeoReader provides an unparalleled and enriched interactive experience. Moreover, the software provides limitless mobile phone applications that can enhance mobile marketing efforts.

NeoReader provides businesses, consumer-oriented companies, and enterprise organizations the ability to create interactive products and services. Any product package, ad campaign, retail display, publication, or other variety of medium can be linked directly to the multimedia capability of the mobile Web, anytime and anywhere.

The technologies behind the NeoReader application combine NeoMedia’s patented resolution technology, and Gavitec’s ultra-small footprint and platform-independent code scanning algorithms, Lavasphere. The NeoReader is free to download during its introductory period at Gavitec’s code reading technology, Lavasphere, has been employed in the past few years to recognize Data Matrix codes used in the BBC’s Coast Mobile project as well as in other public trials in the UK, namely Hewlett-Packard Laboratories’ Active Print projects in Bristol. Currently, 3 major out of home media companies including UK’s affiliate, Clear Channel, are using the Lavasphere version of code-reading technology to manage and control their billposting and reach groundbreaking process optimization through camera phones.

* Free downloads will be available at

About NeoMedia Technologies, Inc. and Gavitec AG – mobile digit

NeoMedia Technologies, Inc. (USA) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes, NeoMedia extends their offering with the award-winning Gavitec technology. Gavitec AG – mobile digit, a NeoMedia Technologies company (OTC BB:NEOM.OB – News), is a leader in development and distribution of mobile scanners and software for mobile applications. Located in Germany, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit and

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

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