Disney Uses NFC Posters

Disney Infinity is Disney’s multimedia project incorporating multiple IPs and platforms that includes NFC enabled figures as toy play-sets. Now they are using 5,000 NFC enabled posters from Insert (Display Field Marketing) located in Paris, Grenoble, Marseille and Lyon to drive consumers to the nearest Disney store. Tapping the NFC tag with an NFC enabled device displays a map with directions to the nearest store (video below). Consumers are also able to accumulate points for the Disney Movie Rewards loyalty program, interact with social networks and watch videos. It seems that the trend of combining NFC with QR Codes continues as just below the NFC tag on the Disney poster is a QR Code, presumably for iPhone users 🙂

Disney poster in France with NFC

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