QR Codes At Point Of Sale

Fullsix, a European wide marketing communications group has produced an interesting QR Code campaign for international fashion brand Diesel. The idea is to bring the Facebook ‘Like Button’ to the point of sale. Users scan a QR Code arrive at the product page, click on ‘I Like’ and a post appears on their Facebook wall saying that they are shopping at Diesel and showing the particular product that they like (video below). At the moment it is trialing in Diesel stores in Madrid, Spain but if successful may well be rolled out across Europe.

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