Debenhams seem to be persisting with their policy of using indirect QR Codes (see previous post Debenhams QR Code). An ad on page 5 of today’s London Evening Standard (image below) offering 10% off ‘beauty and fragrance’ contains a QR Code that decodes as “DB::LIST::static-0011445” and is obviously meant to be scanned with Debenhams iPhone app. So lets see what this means…
- Everyone who scans the code without the app sees a useless character string, what kind of impression does that give?
- If you have a BlackBerry, Motorola, Nokia, HTC, in fact any other Smartphone the message seems to be “…don’t use Debenhams until you get an iPhone”.
- If you have an iPhone and you have download the app then you get the special offer but so does everyone else who visits the website.
Now I don’t don’t know who advises Debenhams on their app and QR Code strategy but whoever you are give them their money back.