Coca-Cola QR Code Campaign

Coca-Cola are putting QR Codes in 7-Eleven stores nationwide on all Slurpee and Big Gulp cups (image below) and in-store signage, as part of their Arctic Home campaign. The QR Codes resolve to a page where a free interactive app called the Snowball Effect can be downloaded. The app enables users to have an impact on the polar bear’s future by spreading the word to help protect their home. The app works only on iOS 3.0+. Android users scanning the code get an apologetic message and a video explaining how the app would work if Coca-Cola had bothered to make one for Android 🙂

7-eleven soda cups with a Coca-Cola Artic Home campaign QR Code

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