QR Code Aids Smokers

Like me you may hate smoking but you have to love this idea! An enterprising cigarette manufacturer has incorporated a QR Code in the design of it’s packages that allows smartphone users to find the nearest place where smoking is allowed relative to their current location (video below). Ronhill Unlimited (Dunhill made under license) are a premier brand in South Eastern Europe and have responded to legislation that prohibits smoking in public places and inevitably results in fewer locations where smoking is allowed.

2 thoughts on “QR Code Aids Smokers”

  1. Its a nice solution, pending 2 things.

    1. the database is up to date
    2. They dont put a HUGE sticker on top of it with a warning

    otherwise, good ux, sexy packaging, and probably “addicting” to scan. couldnt help it

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