From QR Codes to Harry Potter Newspapers

Although not exactly QR Code news 2d-code followers will be interested to hear about Autonomy (the second largest software company in Europe) and their new augmented reality smartphone app in beta called Aurasma. QR Codes will not last for ever and this video (below) may provide a clue as to what kind of technology will replace them. The video reminds me of Victor Petit’s CV and of course the newspapers in Harry Potter films!

A Magic Augmented Reality Christmas Tale

Here is a an interesting press release from Metaio which is reproduced in full:

Munich / Northpole, December 6th, 2010 – metaio´s developers and the renowned German Magician Simon Pierro have teamed up to bring you an extraordinary mixture of classic magical skills and real-time visualization technology. The story about love, peace and of course some reindeers was captured in a single shot and contains no post production or editing except sound and some on air design (credits). Simon Pierro and metaio would like to wish everybody a Merry Christmas and a lot fun with finding out: what is real and what is an illusion?

About Simon Pierro: While on shows and bookings around the world the innovative magician turned his head towards a contemporary way of showing his skills on TV and multimedia projects. Shortly after his diploma in economic engineering he was engaged by the renowned TV show “Verstehen Sie Spaß?” by German public TV station ARD and brought his charming and fascinating magic to millions of spectators. Simon Pierro stands for a new generation of performance artists and is renowned for his creative approach to a broad audience as well as within circles of experts.

About metaio: As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user`s real environment. Founded in February 2003, metaio currently employs 65+ people at three different locations. The company is headquartered in Munich with the subsidiaries metaio Inc. located in San Francisco USA and metaio Asia in Seoul. metaio has been working with more than 340 renowned customers from different industries and geographical locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.

Evolutionary Replacement For The QR Code?

Although not exactly QR Code news 2d-code followers will be interested to read about Junaio’s release today of version 2.5 of its Augmented Reality (AR) browser. It is probably safe to say that in five+ years time we are more likely to be using some form of AR rather than some form of QR, so from time to time I will post on significant developments in this area. AR browsers have come a long way since the first simple graphic overlay onto the camera view. The image below shows an ad for the App Planet event at the GSMA Mobile World Congress that triggers a 3D App Planet circled by satellites, which can be clicked to display further information. (Full press release).

Augmented Reality ad for the Mobile World Congress