Burger King Use A Designer QR Code

A designer QR Code is being used on Burger King boxes in Kuwait to launch a new game (image below). ‘Go Mega’ is an interactive shootout style soccer game that can be played from any mobile device. Players defend the goal while collecting Burger King burgers along the way and are encouraged to share through social media channels. Players are automatically entered into a prize contest by creating a user profile and entering a code on the box. There is a leader board and the top 3 eligible scorers receive two tickets to Spain to watch a Spanish Soccer League (LaLiga) match in Barcelona. Snipp Interactive of Washington, DC designed the QR Code and HTML5 mobile site. There is a location filter so the QR Code only resolves if you are in Kuwait.

Designer QR Code
Screenshots from Burger King's mobile game

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