BNP Data Matrix

BNP Data Matrix advertisement on their developmentBNP Paribas Immobilier is redeveloping an old industrial site, Les Grands Moulins de Pantin in Northeast Paris. Scheduled for completion in September 2009 BNP have mounted on the facade of the building what must be the largest Data Matrix code ever seen . Equivalent in area to one and a half tennis courts when decoded it directs the user to where a video of the planned development can be seen on a compatible mobile phone.

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