BBC Raises The Bar For QR Codes On TV

QR Codes were used tonight by the BBC (screenshot below) in the first of a new series ‘The Good Cook’ with food writer Simon Hopkinson. The QR Codes are displayed at the end of cooking each dish and resolve to a mobile page (screenshot in full below) with the ingredients, method and tips on the preparation of the dish. This is a well thought out page with links to other areas of the BBC Food site but the feature that I like is the ability to save the recipe to an online binder where you can store recipes and create menus. The QR Code in the screenshot resolves after redirection to this page.

Screenshot of The Good Cook on TV with a QR Code
BBC mobile site recipe page

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