Nellymoser is powering a new 2D barcode mobile campaign in USA Today based around the NCAA March Madness basketball tournament. It is popular to bet on which of the college teams in the tournament will survive the rounds to win the tournament. Teams are divided into brackets and the winner of each bracket moves on to the next round. Since it is a series of one game events anything can happen and often does. USA Today readers can sign-in using Facebook and invite their friends to a friendly competition by selecting bracket choices. Nellymoser will provide up to the moment scores and tournament news and a leaderboard will compare participants picks with those of their Facebook friends. Prizes for this national competition are furnished by Microsoft.