Banana Republic will be using QR Codes in their Spring 2011 marketing campaign “Journey in Style”. The campaign will debut in store windows beginning February 14 and will appear in March publications, supplemented by print, outdoor, online and direct mail. The QR Code will be used in the direct mail and in selected outdoor units such as the phone kiosk ad (image below). The QR Code in this ad resolves to a YouTube video trailer. (Full press release).