Augmented Reality, Image Recognition And QR Codes

I have posted on the potential of Augmented Reality (AR) as an eventual replacement for QR Codes previously, now it seems that Sony have taken us a step closer. Sony’s ‘SmartAR’ is an anchorless (no marker) AR technology that can recognize everyday objects including photographs and posters and display AR information without having to keep the object in view (video below at 1.58+). Apparently the object recognition technology was developed from Sony’s robot projects but there is no indication as yet when they will incorporate it into products.

Demonstration of Sony's anchorless augmented reality

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