New Look Ad Age With ‘Ad Age Interact’ App

Today’s Advertising Age print redesign is launched with a new mobile app that lets readers share articles by scanning the printed page. The ‘Ad Age Interact’ app was built using Nellymoser’s mobile companion app framework. From today selected magazine articles will include an Ad Age branded icon (image below) embedded with a Digimarc digital watermark. When a branded icon is scanned the reader can share the article via Facebook, Twitter, LinkedIn or email. The app also contains a built in universal scanner that allows readers to scan any QR codes, Microsoft Tags, or UPC codes that appear in the magazine. Ad Age Interact is available for iPhone and Android.

Page from Advertising Age showing the branded icon

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