The 21 October release of Martha Marcy May Marlene is being promoted by Fox with designer QR Code posters (images below). The posters are destined for the streets of Manhattan, Brooklyn and Los Angeles with the QR Codes resolving to exclusive trailers (1, 2). Apparently movie buffs refer to the film as the 4Ms 🙂
Tell me I didn’t just land on a Flash page after scanning the code at right….
I dont know why they didnt take the few extra steps to make a nice mobile landing page.
Low EC codes. interesting.
-Patrick Donnelly
Also,
Its really frustrating that they trailer ends on a URL, that you cant click on.