Unsurprisingly the 2012 Super Bowl Official Game Program included a few QR Codes in its 264 pages as nine advertisers decided to add one or two to their $100K+ single page ads (images below). I would have thought that when spending that amount of money some care and attention would have been given as to how the QR Code would be used. Unfortunately most of the advertisers decided to reward those who took the time to scan their codes with bland unimaginative content. I am not going to go through each one pointing out what’s wrong and how it could have been better but below each ad is the linked resolving URL if you would like to take a look yourself.
Some of the sites may perform user agent redirection. If you scan the QR Code above with your mobile it will take you to a mobile page with a clickable list of the URLs. That way you can see the landing pages as they were intended to be seen.