In December Yell will place two QR Codes on the front covers of the Edinburgh and Cardiff editions of the Yellow Pages. The two codes will resolve to local cinema and weather information provided by the Press Association. Yell claim in the Press Release this is an attempt “to test the potential of using this technology”. Of course the test is flawed and the results will be meaningless as no one in their right mind turns to the Yellow Pages for this kind of information. However you don’t need to be a rocket scientist to know that in a few years time every business will have the option to place a QR Code pointing to their website alongside their entry. That is where users of the Yellow Pages will find QR Codes very useful and where the tests should have been be conducted.