Wilkinson Sword QR Code

Wilkinson Sword’s announced a couple of weeks ago that QR Codes would be part of their £20 million campaign for the new Hydro Razor 5 in the UK. The first appearance, on a product display in Tesco’s, has been captured on camera by a reader (image below). The QR Code resolves to a mobile site with videos that show the Hydro Razor 5 in action and the chance to enter a prize draw. Thank you for the photo Victor.

Wilkinson Sword product display with a QR Code

1 thought on “Wilkinson Sword QR Code”

  1. Are there any case studies for campaigns like this that compare call to action response rates BETWEEN sms vs QR scans? both have different barriers to entry, and am curious.

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