Waitrose supermarket’s recent QR Code television ads are to be followed by QR Coded press ads and point of sale displays (images below). The QR Code resolves to a downloadable Waitrose Christmas app with recipies, videos, an interactive gift guide, a canapĂ© calculator, a Big Day Planner and an advent calendar. The free app is for iPhone, iPad and Android only.


Very cool. Too bad about that typo on the 2nd ad, even new tech can’t overcome rushed production!
What do you mean, I dowload lots of things.
Is Waitrose UK only ? never heard of them
@Patrick Waitrose is an upmarket chain of about 250 UK grocery supermarkets making it the 6th largest in the UK.