Marketing

QR Codes Enhance Loyalty Program

By Roger ⋅ September 9, 2010 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Toys “R” Us Hong Kong has launched an iPhone app that integrates QR codes, content and rewards. The app is primarily intended for Hong Kong’s 700,000 Toys “R” Us Star Card loyalty program members. By scanning QR Codes (referred to as unlocking “R” codes) that can be found in the Toys “R” Us catalog, on their website, in-store and on posters users can view videos and accumulate rewards.

 

Toys

Discussion

2 comments for “QR Codes Enhance Loyalty Program”

  1. Should I assume that more older people in Hong Kong buy toys? I feel like this would be perfect for a store like best buy or target, but I am not clear on how many 5 year old kids have smartphones. Talk about toys.

    Great marketing mix of loyalty perk solutions in an app! kudos

    Posted by Patrick | September 9, 2010, 6:08 pm

  2. code links to http://www.thenextweb.org :)
    Just mentioning.

    And yeah, I really can’t picture me buying an iPhone for anyone under 18. That might just be me, but heh ^-^

    Posted by Bafflebox | October 13, 2010, 8:00 pm

Post a comment