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Top 10 QR Codes Of 2012

This year’s Top 10 QR Codes are just as much of a subjective choice as last year and do not necessarily belong to the most successful campaigns. I have tried to choose a range of codes from the highly practical to the totally bizarre. I hope that they may provide some inspiration for Marketers and entertain and amuse those who are not. Each entry has a link back to the original post for more details, videos and/or larger images.

1. News, coffee and a QR Code

Upmarket coffee shops have been offering free newspapers for customers to read since the beginning of the 18th century. More recently the Box Coffee Shop in Split, Croatia scrapped offering free newspapers, replacing them with secured iPads. News and coffee go together and printing a QR Code on a coffee cup sleeve that resolves to a headline of the hour pulled from a newspaper’s Twitter stream is an inspirational idea. More…

2. Double QR Code Campaign

Research by Scandinavian Airlines showed that couples tend to book their trips together, hence the pair of QR Codes in this clever campaign. Both QR Codes are required to determine the promotional code for a 2 for 1 offer. Every available ticket was sold during the week long campaign. More…

3. The World’s Smallest Art Gallery QR Code

This is the first time I had heard about a ‘Cube Store’ which I discovered is a one foot square retail space. The world’s smallest Art Gallery in a Cube Store with a QR Code increased bookings by 10% and telephone enquiries by 30% for this nail salon. More…

4. Giant QR Code Corn Maze

Not only was this corn QR Code a new world record but it was over 14 times the size of the previous world record! At well over 300,000 square feet the only way I can see this code being broken is with a larger area of corn More…

5. Assassin’s Creed III QR Code Puzzle Solved

I really like this use of a QR Code. Incorporating a QR Code in a puzzle for a trailer of Assassin’s Creed III was a great idea for publicising the new release. The original post was one of the most read pages on 2d-code in 2012. More…

6. Orange Crate QR Code

This QR Code built in Mexico from orange crates was not without its faults. However as a way of advertising the Volkswagen Crafter commercial van it was brilliant. More…

7. Shadow QR Code Campaign

This is probably the cleverest QR Code of the year. A three dimensional model that turned into a functional QR Code when the sun struck it between 12pm and 1pm and cast the correct shape shadow. Not only a great concept but in addition the associated campaign was extremely successful. More…

8. Russia’s QR Code Covered Pavilion

Not particularly functional but spectacular. Every surface was covered in QR codes inside the Russian Pavilion at the 2012 Venice Architecture Biennale. The QR Codes resolved to information on the proposed Skolkovo science and technology centre to be constructed near Moscow by 2017. More…

9. Heineken QR Code Stickers

At the Open’er Music Festival in Poland Heineken created a new way for people to connect with complete strangers. Festival goers were able to personalise and print their own QR Code stickers which when scanned by others would hopefully start a conversation. The organizers say the QR Codes were very popular and resulted in many new friendships. More…

10. A New Retail Technology Using QR Codes

Bricks and mortar shopping without till lines, piles of clothes and sales assistants will be quite attractive to some consumers. We will surely here more of these hi-tech stores in 2013. More…

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