After the concept virtual grocery store with QR Code labeled products, located in Hangangjin subway station in Seoul, South Korea, we now have the real thing starting today! The new Tesco store (image below) trialing for a period of three months to capture response and gauge interest, is located in the arrivals hall of the Seonreung subway station also located in Seoul. Commuters can scan their groceries using the QR Codes and the Tesco Homeplus app on their way to work in the morning and if their order is placed before 13.00 their items will be delivered home that same evening. Will the trial be successful, that is the question. What do you think?