UK youth communications company Dubit has completed a country wide survey on teenage QR Code awareness. 72% of 11-18 year olds did not have or were unaware of QR Code scanning apps. When shown an image of a QR code only 43% correctly identified that it could be read by a mobile phone while 19% admitted they didn’t know what it was. 33% of those questioned correctly identified the image as a QR code, with 22% believing it was called an RFID tag and 12% labeling it as an infograph. Of the 19% of teens that had scanned QR Codes 74% said it was worth doing so.