Superman QR Code

Pachinko is Japan’s most popular leisure activity and the arrival of a new machine is a major event. Based on the feature film Superman Returns from Warner Bros, SET was commissioned by Cross Media International, producers of the Superman Returns pachinko machine, to create a designer QR Code (image below). The QR Code will appear in newspaper ads nationwide, on some of Tokyo’s most viewed billboards and on promotional T-shirts. The QR Code resolves to machine manufacturer’s mobile website but is viewable only on Japanese mobile phones.

Superman designer QR Code

Leave a Reply

Your email address will not be published. Required fields are marked *