Stella Artois QR Code

Stella Artois are running a contest across Canada with a QR Coded poster campaign (image below). The QR Code resolves to a mobile site where entrants can win a unique experience at a film festival, including the Toronto International Film Festival, the Vancouver International Film Festival, the Calgary International Film Festival and the Atlantic Film Festival. The experience includes meeting up with a film industry insider, attending a festival screening and VIP access to an exclusive party.

Stella Artois Poster with a QR Code

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