Trade Show QR Code

Le Salon International de l’Agroalimentaire (SIAL) is the food and beverage industry’s major international exhibition, held annually in Paris. This year they have commisioned Tokyo based creative agency SET to produce a designer QR Code (image below) for digital promotion of the trade show and for the official brochure. The code resolves to the SIAL mobile site.

SIAL trade show QR Code

October 21, 2010 Added: Press Pack Cover Image:

Cover QR Code on the press pack for SIAL Paris

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