SET Japan QR Code for DigitalMum Campaign

Australia’s largest telecommunications company Telstra, commissioned SET Japan to produce a branded QR Code (image below) to support their DigitalMum (MUM 2.0) campaign. The QR Code was designed to match the look and feel of the campaign and appears in print and outdoor media around Australia. The QR Code resolves to the campaign mobile site.

SET Japan QR Code for Telstra's digital mum campaign

Telstra's MUM 2.0 campaign posters

MUM 2.0 campaign posters (above).

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