Marketing

SET Japan QR Code for DigitalMum Campaign

Australia’s largest telecommunications company Telstra, commissioned SET Japan to produce a branded QR Code (image below) to support their DigitalMum (MUM 2.0) campaign. The QR Code was designed to match the look and feel of the campaign and appears in print and outdoor media around Australia. The QR Code resolves to the campaign mobile site.

SET Japan QR Code for Telstra's digital mum campaign

Telstra's MUM 2.0 campaign posters

MUM 2.0 campaign posters (above).

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Discussion

2 comments for “SET Japan QR Code for DigitalMum Campaign”

  1. cool , I use my iphone quickmark and decode this
    r.miaccess.com/dm/?E=453

    Posted by jerry | October 20, 2009, 10:09 am
  2. I like the smiley face in the left alignment square.
    -pd

    Posted by Patrick Donnelly | May 3, 2010, 7:12 am

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