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QR Code And UPC Barcode Scanning Report
The latest ScanLife Trend Report contains some interesting analysis of barcode scanning data pulled from the ScanLife Reporting Platform during Q4 2011. While it includes 1d codes (27%) as well as 2d codes (73%) the demographic data shows scanners are more likely to be Male (63%) Aged 25-34 (28%) and use an Android device (50%) (image below). For 2d code scans the Consumer Packaged Good (CPG) industry moved up five spots to #1 with the most scans via the ScanLife platform. You can download the full report here.
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