ScanLife have produced an infographic for their Q2 2012 Trend Report (image below). The data in the infographic was pulled from the ScanLife Reporting Platform and represents traffic from both QR Code and UPC scans. The gender split (69% male, 31% female) and the OS split (53% Android, 43% iOS, 4% other) are slightly surprising. However I was more interested by the ’single largest QR Code campaign’ that resulted in over two million scans so I requested more info from ScanLife. I have been told the client has not given permission to be identified, which is fair enough, so I am going to guess! I think it may have been the QR Code Coke Cans ScanLife did for the European Football Championship.