Ralph Lauren QR Codes

Ralph Lauren has introduced shopping directly from your mobile device with the launch of m.RalphLauren.com. At the moment you can purchase anything from their US Open collections and their RL Classics shop but they say that more products will be available soon. US Open collections advertisements have begun to appear with QR Codes which take you straight to the mobile site.

QR Coded Ralph Lauren advertisement

 

Thanks to Erin at barcode.com for the heads-up.

1 thought on “Ralph Lauren QR Codes”

  1. I totally agree there were some initial poor ‘UI’ decisions being made on the Ralph Lauren campaign.

    BTW have you seen how they implemented storefront QR codes for their New York Rugby brand store http://deancollinsblog.blogspot.com/2008/08/ralph-lauren-physical-storefront-qr.html

    Having said this QR codes are a huge boon to PWC. Check out http://www.Cognation.net/QR for some ideas on how else to implement QR codes.

    Regards,
    Dean Collins
    http://www.Cognation.net

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