The Future Looks Bright For QR Codes

Econsultancy’s Marketing Budgets report for 2012 based on discussions with companies and agencies shows some interesting data on the future of QR Codes. When asked “Which of the following mobile channels or technologies do you plan to invest in during 2012” 48% of companies said QR Codes. When asked “Which of the following mobile channels or technologies do your clients plan to invest in during 2012” 44% of agencies said QR Codes. “Mobile Applications” had a higher percentage in both groups but QR Codes were second even coming ahead of “Mobile Commerce” and “Mobile Advertising” (charts below).

Chart of responses from companies on mobile technologies
Chart of Agencies response to mobile technology for 2012

3 thoughts on “The Future Looks Bright For QR Codes”

  1. This is great news. Although when you say to people are you familiar with QR codes they look at you puzzled not realizing they have seen them everywhere. In time, they will just become very valuable to consumers as they learn under that QR code could be savings.

  2. It’s amazing that companies are finally picking up on this. Let’s just see how many of them can create campaigns that are exciting and go beyond some of the more insipid campaigns I’ve been seeing recently.

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