Marketing

QR Code ‘Voice’ Gift Tags

By Roger ⋅ November 9, 2011 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

QR code gift tags (image below) called Santa Tags by J. C. Penney will be available free from customer service at any of their 1,100 stores this holiday season. The QR code gift tags allow gift givers to scan a QR code, record a personal voice message and affix the tag to their gift. When their gift recipient scans the QR code on the gift they can hear the personal voice message from the gift giver (video below). What are the odds that other retailers will be copying this idea in the near future?

QR Code voice gift tag

Discussion

7 comments for “QR Code ‘Voice’ Gift Tags”

  1. This is a great idea - it works on so many levels! Delivers a real reason for both creating the initial engagement (shopper) and for the recipient to scan the code; emotional engagement with the experience and therefore the brand (for both users); social media-friendly; easily and clearly explained by the brand/retailer; a nice enticement to use the technology for people who have so far been skeptical about the usefulness of 2D/QR codes.

    JC Penney has been a retail pioneer in QR codes starting a few years back – for an older brand they are pretty hot with the technology push. Does anyone know if that is an internal digital priority or an agency-driven initiative?

    Posted by Anne | November 9, 2011, 9:22 am

  2. I love the idea that marketers are finally embracing personalization within QR.

    Context, Content, Value, Sharing = success

    Sorry Hallmark :(

    -Patrick

    Posted by Patrick Donnelly | November 9, 2011, 6:13 pm

  3. How cool… What a great idea.

    That’s customer engagement at it’s finest

    Posted by Ian | November 9, 2011, 10:48 pm

  4. I’m tempted to do a slight variation of this on my own gift giving this year. Avery stickers and YouTube is all that is needed ;)

    Posted by kevin pike | November 10, 2011, 10:11 pm

  5. I would love to see local business owners here get on board with such a campaign.

    Posted by Dawn Stark | November 11, 2011, 12:35 am

  6. tokkers.com sells similar talking audio QR code stickers that let you record a message and personalize cards and gifts.

    Posted by Steve Briggs | November 11, 2011, 7:18 pm

  7. As part of our QR Voice pre launch program, AppSherpas have opened a prize draw to win one of one hundred free QR Voice Tag’s to be used this Christmas to personalise your greeting messages on gifts, greetings cards or just for fun.

    “QR Voice tags are talking QR codes that you can add to almost anything. Call our QR Voice system from your phone, record your message and we will send you a QR code to print and attach to anything you wish. Anyone with a smartphone can scan your QR Voice tag and instantly hear your message.”

    To enter go to the QR Voice website - www.qrvoice.co.uk.

    Regards
    Graeme

    Posted by Graeme Gibson | November 12, 2011, 6:54 pm

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