QR Code Tennis

HSBC Bank is using QR Codes in out-of-home and print advertising for its “HSBC presents Wimbledon 2010 at Rockefeller Center” event. The outdoor ads (images below) will appear on phone kiosks in Manhattan neighborhoods like Chelsea, Midtown and Wall Street. The print ads will appear in publications such as Time Out New York, AM New York, The New York Observer and The New Yorker. The QR Code resolves to the event’s mobile site.

HSBC ad with a QR Code
OOH advertising with a QR Code

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