QR Code Coke Cans

To coincide with the European Football Championship in Poland and Ukraine Coca-Cola Spain are using QR Codes on their best selling products (image below). Cans of Coca-Cola Zero and Coca-Cola Classic have a QR Code that consumers can scan resolving to a purpose built “EuroCopa 2012” mobile site. The QR Code management is provided by the ScanLife platform which will allow Coca-Cola to vary the content in realtime based on user response and the progress of the Spanish team in the competition. QR Codes on Coke cans are not new but with an estimated global live television audience of 1.1 billion and 55,000 hours of TV coverage across 220 countries the European Football Championship is no small event 🙂

UEFA EURO 2012 Coca-Cola can QR Code

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