Marketing

QR Code Win a Ski Trip Campaign

By Roger ⋅ November 23, 2009 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

A national QR code campaign for eyewear and apparel brand Oakley, with a grand prize of a week in a boutique Alp hotel in Chamonix plus full Oakley kit, has been launched by creative studio four23. The QR Codes have been hidden within ‘digital snowstorm’ displays in the windows of Oakley’s stores and key city locations across the UK. The QR Code resolves to a mobile site where visitors can enter the draw and are given a reference that they can use to claim an Oakley gift in store.

Oakly poster with QR Code

Oakly postcard with QR Code

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Discussion

2 comments for “QR Code Win a Ski Trip Campaign”

  1. As an avid skier I wish they would run this promotion here in the United States.

    Posted by Dr. QR | November 25, 2009, 2:36 pm

  2. What’s the wap site url for this promo, someone? Hard to scan a data-laden white code on light background!

    Posted by martin | December 3, 2009, 11:28 am

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