2.75 Million Americans Scan A QR Code At Least Once A Day

A January/February 2013 study by Arbitron and Edison Research of 2,021 people aged 12 and older (with the data weighted to national 12+ population figures) shows some interesting results. 53% of all Americans aged 12 and over (an estimated 139 million people) own a smartphone, 21% have scanned a QR Code at least once and 2% scan a QR Code once a day or more (images below). With approximately 2.75 million Americans regularly scanning a QR Code the pundits proclaiming the QR Code dead obviously need to get out more.

% of Smartphone Owners Who Ever (Activity) On Their Smartphone
% of Smartphone Owners Who (Activity) Daily or Less Than Once a Day

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