CPR With A QR Code

Advertising agency Publicis, Amsterdam has produced a QR Code print ad for the Dutch Heart Foundation’s new App (image below). The ad is entirely made of real people and cleverly combines the problem and the solution. The App provides audio support for performing CPR and is available for iOS and Android. Unfortunately the QR Code in the ad resolves to the iPhone version instead of automatically detecting the device and redirecting appropriately. Also the QR Code is not easily scanned by some readers and using a higher level of error correction would have helped. The QR Code resolves to a bit.ly URL so the statistics are public and can be viewed here.

21 January, 2013 Edit: At the bottom of the page is a video showing how it was done.

Print ad for the Dutch Heart Foundation App
Details from the QR Code in the Dutch Heart Foundation print ad

 

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