Asides

Winning Ad Is A QR Code

By Roger ⋅ April 25, 2012 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

The National Newspapers of Ireland March 2012 ‘Press Ad of the Month’ was a QR Code made entirely from food (image below). The ad for Brancott Estate Australian wine was created by Dublin agency Boys and Girls and the QR Code resolved via a tinyurl to a competition page (using a mobile device). This is not the first food QR Code by any means and you will find ten of the best previous attempts in Edible QR Codes.

QR Code made entirely from food

Discussion

2 comments for “Winning Ad Is A QR Code”

  1. This is great! I like the
    call-to-action too.

    Posted by Philip Warbasse | April 26, 2012, 2:07 pm

  2. Very nice job from Brancott, who seem to be using social media very well at the moment. I was too late to see the resolve for this advert, but they had at least updated it with a message and links!

    Only one niggle. The Twitter and Facebook icons don’t give any clue what pages/handles I should go to, only that I should search for them. Not ideal.

    Posted by Steve O'Connor | April 30, 2012, 11:54 am

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